Mike Vahid | Insight consultant
Unlock growth with breakthrough insight
With over 15 years experience of developing game changing breakthrough insight for Dyson and various FMCG brands, I can help you turn data into actionable insights that will make a real difference for your business. By getting to know your unique challenges and goals, i will help your business make smart decisions that lead to lasting success. Let’s work together to unlock your potential!
Lets get started!
Unlocking Your Potential
Driving Growth Through Actionable Insights and Strategic Collaboration
As your trusted advisor, i specialise in providing actionable consumer insights and optimising marketing strategies tailored to your unique needs. My expertise in data analysis and market understanding empowers you to make informed decisions that drive brand growth and enhance customer experiences. Together, we’ll ensure you remain ahead in today’s competitive landscape.
Transforming Data into Actionable Insights
Specialise in analysing and blending complex datasets to uncover key consumer behaviours and insights. A tailored approach guides your strategic decision-making, helping your brand enhance its offerings and better meet customer needs.
Optimising Marketing Strategies for Maximum Impact
Leverage mixed method consumer research, advanced analytics and AI-driven tools to refine your marketing campaigns, ensuring every pound spent delivers measurable results. To help clients increase engagement, boost ROI, and elevate brand visibility in competitive markets.
Facilitating Cross-Functional Collaboration for Innovation
Strong believer in value of bringing together diverse teams through immersive workshops and strategic alignment sessions. By fostering collaboration, to help organisations break down silos, generate innovative ideas, and drive successful initiatives that truly resonate.
Breakthrough insight comes when you actively blend new consumer research with existing learnings, tacit knowledge, and contextual information, rather than generating findings in isolation.
Unlocking Insight
Breakthrough insights emerge from new Connection, Coincidences, Curiosity, Contradictions, and Creative Desperation. Actively cultivating for the 5’Cs paths to insight in how we work supercharges our ability to identify patterns, human truths and ideas others overlook, driving innovative problem-solving and new discovery.
Focus on Transformative Insights
Emphasis on game-changing, transformative insights that can reshape entire industries
Embracing the Unexpected
Actively cultivate serendipity and unexpected connections, allowing for breakthrough discoveries
Value Cognitive diversity
Encourage cross-pollination of people and ideas from diverse backgrounds fostering innovative solutions
Rapid
Prototyping and Iteration
Emphasis on quick testing of ideas and rapid iteration based on learnings.
Learning from failure
We actively celebrate and learn from failures and unexpected results.
Storytelling and
Narrative
Craft compelling narratives to ensure insights resonate and drive action.
Continuous
Method refinement
Continuously refines methods based on latest cognitive science research, artificial Intelligence and new market research capabilities
Humbled by knowledge
Foster a culture of intellectual humility and ongoing learning, we do not purport to be the absolute authority.
“We can increase insights by exposing ourselves to lots of different ideas that might help us form new connections.” Dr Gary Klein, Seeing What Others Don’t: The Remarkable Ways We Gain Insights
Client Testimonials
Don’t take our word for it – here’s what the clients say:
Head of Insight
New Production Innovation Development
“Mike is a world class insight professional and has the products he has supported to prove it! His research and actionable insight has led to two of the most successful launches in Dyson history!!”
Senior Commercial Manager
Creative campaign development
“He immediately understood the requirements of the brief taking time to ask questions to ensure his proposal addressed all our objectives.”
Marketing Manager
New buyable audience segmentation
“Mike’s collaborative approach and his commitment to understanding business needs ensured that insights he provides is relevant and actionable.”
Global Brand & Media Director
Growing direct to consumer business
“Mike is a joy to work with: he enters everything with a wonderful neutrality, prepared to hear the voice of the customer.”
Product Marketing Director
Product ranging and pricing study
“He asks insightful questions that really get us all thinking about alternative perspectives or ways of doing things.”
Head of Claims
Category communication strategy project
“His immense knowledge of insights methodologies and his consistent delivery of high quality results provided us with actionable insights and helped us build roadmaps for the growth of the business.”
Engineering Director
Market entry category development studies
He combines fantastic technical knowledge in the science of insights research with a very engaging, personable and down to earth manner.
Head of Insight
Path to purchase study
Not only is he fantastic at getting to the route cause of the problem from stakeholders, he then develops research packages to answer the questions on time and to budget
Sustainability Manager
Impact of Sustainable choices on purchase
He can confidently manage and digest large amounts of data, create succinct summaries and clear data visualisations
Book your FREE consultation today
Getting started with very is straightforward. Just reach via email or schedule a teams call to discuss your needs. To arrange an initial consultation to understand your goals and challenges. From there, we can create a customised plan tailored to your objectives, ensuring a smooth collaboration that delivers results. Let’s turn your insights into action!
F.A.Q.
Frequently Asked Questions
Experience spans a diverse array of sectors, including food and drink, consumer appliances, health and wellness, technology, automotive, beauty, media, homecare, agriculture, business-to-business, retail, residential and commercial property, leisure, sportswear, and more.
Absolutely, First hand Experience in conducting research across more than 35 countries, both in-person and online. In markets where we cannot conduct research ourselves, we have an extensive network of reliable local guides, moderators, and translators to facilitate multi-market studies.
With access to major consumer research panels worldwide, enable us to locate nationally representative audiences and even those within niche segments. For the most elusive groups, we actively seek out their hang out spots to engage with them directly. Additionally, with consent, we can incorporate your customer data into our research.
Our clients love the in-depth approach we take to understanding their business, goals and challenges from strategic questions, knowledge audits, workshopping ideas to developing insight and testing breakthrough concepts. We ensure our research projects are not isolated data reports which quickly gathers dust and the recommendations are fully actionable for max impact.